Are You Following Up With Your New Leads Fast Enough?
Chances are extremely likely that no matter how fast you are currently following up your web-generated leads, it isn’t fast enough for optimum results.
You may have heard the old adage that leads deteriorate over time and that is definitely the case, but they may be deteriorating at a much faster rate that you ever thought.
One analogy I heard is that leads are like produce and you need to follow up with them within 1 week, 2 on the outside if you want any chance of having that lead still be viable and turn into prospective business, but the reality is significantly more extreme than that 1-2 week timeframe.
If we stick with the food reference, an analogy that I think is a closer representation Read the rest of this entry »
What You Can Learn About Business From A Dead Squirrel
There is a ton of discussion in marketing circles about focusing on the benefits of your product or service over just rattling off the features, as the benefits are what the customer really cares about and the features are just the specific mechanism that your product or service uses to provide the benefit.
There is a deeper level though that you would be wise to focus on that just the benefits and that is the value and the end result that your customers are seeking.
One famous example comes from The Home Depot. Their customer doesn’t really want a 1/4″ drill bit, the result that they really want is a 1/4″ hold in the wall and the 1/4″ drill bit is just the tool used to get that hole. The tool itself isn’t the result that the customer is looking for, it is just the means to the end.
Read the rest of this entry »
Increase The Lifetime Value Of Your Customers
If you want to grow your business and increase your profitability, then you need to increase the Lifetime Value of your customers.
If you are a business owner or have ever worked in a sales or marketing field, you know that acquiring a new customer is way more expensive than servicing and selling to an existing customer.
Existing customers and past customers are significantly less expensive, because you already know who they are and how to get in touch with them and you don’t have to go out and find them, which is the expensive part.
If you are a brick and mortar business and don’t yet have a database of your customers Read the rest of this entry »
It’s virtually impossible to “frugal” your way to becoming rich.
Sure, if you scrimp and save and avoid enjoying all the pleasures in life, you can save a few extra percent of your income every month, maybe as much as 20% if you take it to the extreme, but is that really how you want to live your life?
Most of the so called “experts” on personal finance focus on cutting costs, but that’s only one half of the equation, and it is the one that has sever limitations as well.
Even if you start pinching every single penny, you are going to be hard pressed to cut your expenses by more than a few percent from where they are today, unless you undertake a drastic lifestyle change, which if you’re honest with yourself Read the rest of this entry »
Top 5 Quick Product Creation Tips
Learn the top 5 quick product creation tips to enable you to use the information already inside your head to start generating extra income today.
You might be thinking that you need to start generating some extra income or a side income, but you aren’t sure where to start to bring in a little extra cash or what activities will earn you some extra money.
Creating an information product is one of Read the rest of this entry »
Our Education System Is Killing Innovation
As a society we have become so afraid of failure, that we are literally teaching failure out of our children.
Innovation and creativity are being taught out of us at an early age, because we have a high likelihood of failure when trying something new and untested, and in our test based school system, failure is unacceptable, so that makes trying something new extremely risky to students.
But failure is our greatest teacher.
If we aren’t failing on a regular basis, that means that we aren’t trying hard enough. We are stuck inside our safe comfort zone and not really growing and expanding our knowledge and experience.
Thomas Edison famously attempted to create the lightbulb with 10,000 failures before he finally succeeded. His response to that was:
I have not failed. I’ve just found 10,000 ways that won’t work.
Is there a new Thomas Edison Read the rest of this entry »
Failure Is A Good Thing
You might think that the statement failure is a good thing is total bunk, but hear me out.
In order to succeed, you need to have failures. If you aren’t failing they you aren’t really stretching yourself.
You are staying inside your comfort zone, and you will never really grow and reach your full potential for success if you are stuck inside your comfort zone.
In life and especially in business, your willingness to fail because you are stretching yourself outside your comfort zone will ultimately lead to more success.
Failures make the best teachers and become the life lessons that you learn that turn into knowledge, wisdom and experience that you can then draw from the next time you are in a similar situation.
Those failures will allow you to Read the rest of this entry »
There Is A Better Way To Make Ends Meet
You don’t have to scrimp and save and cut out the latte’s, eating out, movies and all the other things that make life enjoyable.
There is a better way to make ends meet.
Right now you are feeling squeezed and in a pinch because your current expenses exceed your income, or are close to doing so and you are either racking up credit card debt, or living paycheck to paycheck, or you might have a small safety net, but anything out of the ordinary, you will be crushed.
The financial experts all talk about the expense side of the equation and reducing your expenses, but all equations have 2 sides to them, and hardly anyone talks about the other side of the equation. The income side.
If you want the equation to balance Read the rest of this entry »
You Need A Marketing Plan
In your business you need a marketing plan if you want to have success, and that applies to all aspects of your life and especially your business.
One critical area of planning that is overlooked by many business owners is their marketing plan.
Sadly 29% of small businesses don’t have a marketing plan for their business, and that is probably a huge factor in the high failure rate of small businesses.
Do you have a marketing plan in your small business?
Read the rest of this entry »
Business Success Is More Than Just Marketing
While Marketing is obviously important, and the business skill that gets the most attention, especially from all the internet (and offline) marketing gurus, it isn’t the only one that you need to master in order to own a successful and sustainable business.
Business success is more than just marketing.
There are many other skills that are absolutely Critical to the long-term success of your small business, and you must master those as well in order to stop struggling in business and thrive as a profitable small business owner.
Marketing gets the lime-light and all the attention because Read the rest of this entry »